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MARKETING 3.0 PHILIP KOTLER RESUMEN HOW TO
MARKETING 3.0 PHILIP KOTLER RESUMEN PDF

Spiritual: it analyzes and reflects the values for consumers and brings the importance of the company's mission, vision and values to incorporate human well-being as an objective.Ĭonsidering this definition of Marketing 3.0, the company's main focus needs to be to win consumer hope.

Cultural: it considers that the culture of each population and each place is important for the performance and success of marketing.

Collaborative: companies understood that, together, they are stronger and that joint actions will generate greater results.

Thus, this "new marketing" is characterized as collaborative, cultural, and spiritual. In other words, all characteristics are taken into account. This is where Marketing 3.0 emerges, a new concept that has, as main target, the consumer not only as a buyer of the product, but as a complete individual, with, as the authors Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan say, heart, mind, and spirit. Marketing 2.0 brings the consumer to this equation, leveraged by information technology, with a focus on product differentiation and positioning.

Driven by the Industrial Revolution, it aimed to develop new products. Marketing 1.0 was essentially focused on selling the product. Over the years, marketing has adopted different styles and objectives, adapting to the realities of the market and society.

MARKETING 3.0 PHILIP KOTLER RESUMEN PDF

The best ways to apply these ideas in practice.ĭownload the "Marketing 3.0" Book Summary in PDF for freeĭo you have no time to read now? Then download the free PDF and read wherever and whenever you want:.How the company can disseminate its guidelines internally and externally.The main trends that shape Marketing 3.0.The main concepts discussed by the authors Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan are:

MARKETING 3.0 PHILIP KOTLER RESUMEN HOW TO

The book "Marketing 3.0" is recommended to everyone who wants to adapt to today's market changes and understand how to revolutionize their company's marketing by bringing better results and greater impact on society. Iwan Setiawan acts as a consultant for MarkPlus and was one of those who had the initial idea of the concept of Marketing 3.0. He is already regarded as one of the 50 gurus who shaped the future of marketing and also he is President of the World Marketing Association. Hermawan Kartajaya is the founder of one of the most famous marketing consulting firms, MarkPlus. He has been honored with numerous awards and one of his other books is "The 10 Deadly Marketing Sins". His studies laid the foundations of what marketing is today. Known as "Marketing Pope" and "Father of Modern Marketing", Philip Kotler holds a degree in Economics and he is professor of International Marketing at Northwestern University, USA. About the authors Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan With 10 chapters and 208 pages, the work shows what characterizes Marketing 3.0 and how this concept became popular. It is considered as a marketing totally focused on values and in the desire of making the world a better place.

Published in 2010, by Wiley, the book "Marketing 3.0" brings a concept made by Hermawan Kartajaya and Iwan Setiawan, consultants of a marketing consultancy company in Southeast Asia, with the help of Philip Kotler. Keep reading this summary to know how marketing has evolved.

You can't get stuck in the past when the behavior of your clients is changing! The market faces constant transition, and your company needs to be ready for this new era! In the book "Marketing 3.0", written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, you will see a new concept of marketing that will help you and your business understand how marketing needs to adapt to new trends.